21
Oct
Mexican beer brand Dos Equis has replaced its original Most Interesting Man in the World long portrayed by actor Jonathan Goldsmith Goldsmith recently channeled his character for Astral Tequila with a fresh-faced Frenchman Augustin Legrand introduced in this teaser. The insults began with a breach of contract lawsuit filed in October by Gold Levin Talent which called Goldsmith a relatively unknown actor with little talent and few credits to.
Whats clear is that Jonathan Goldsmith wants to keep up the appearance that he is truly he Dos Equis guy.
Why is the dos equis man leaving. What happened to the Dos Equis commercial guy. In 2016 Dos Equis replaced Goldsmith with the French actor Augustin Legrand as a younger but supposedly equally interesting version of the man It didnt take. AdAge reported Wednesday that sales of Dos Equis have slumped and the brand is retiring the characterand Legrand with it.
Who is Dos Equis new guy. The Most Interesting Man in the World is leaving the planet for good. Dos Equis announced theyre retiring their popular ad campaign character after nine years.
The bearded adventurer. Dos Equis created a character every guy wants to grow up and be like Adamson says. They went out and did something quirky.
It has broken through and helped Dos Equis go from a regional brew to. Theres a new man in town. Mexican beer brand Dos Equis has replaced its original Most Interesting Man in the World long portrayed by actor Jonathan Goldsmith Goldsmith recently channeled his character for Astral Tequila with a fresh-faced Frenchman Augustin Legrand introduced in this teaser.
After Goldsmith made his final appearance in a commercial that sent his character on a one-way. Why did they replace the Dos Equis guy. Most Interesting Man in the World Dos Equis is finally leaving interesting behind.
The Mexican imported beer has a new tagline Get a Dos that ends the brands association with the Most Interesting Man in the World campaign. But even the most interesting man in the world must retire. And so after ten years of being so damn cool hes being sent off to Mars to make way for a.
The man identified in Dos Equis commercials as the Most Interesting Man in the World will sail off into the sunset for the last time to Mars. The Least Honorable Man in the Entertainment Business according to his former manager will end his nine-year run as Mexican beer brand Dos Equis. The news that he will be leaving his signature role comes a few months after the Gold Levin Talent Agency which previously represented him filed a breach.
The actor who played the Dos Equis man Jonathan Goldsmith was just a dude with whom you instinctively wanted to grab a beer in real life. He wasnt a Spanish billionaire. A man sporting a green football jersey stops at a grocery store to pick up some last-minute beverages to take to the tailgate.
He walks up to the checkout counter with a pack of Dos Equis and upon seeing multiple shelves lined with rival team memorabilia surrounding the register realizes hes in. Last year Heineken-owned Dos Equis left Havas the ad agency behind The Most Interesting Man campaign in favor of Droga5. Now in the first campaign from that agency the work is still heavily.
How The Most Interesting Man In The World Met The President. Whats clear is that Jonathan Goldsmith wants to keep up the appearance that he is truly he Dos Equis guy. In other words he wants everyone to think that he really is The Most Interesting Man In The World.
And that means a guy who can hang out with Presidents. Dos Equis is parting ways with Jonathan Goldstein the 77-year-old actor who has starred as the face of the brand since the campaigns launch in 2006. Goldsteins final go as The Most Interesting Man in the World begins airing Thursday and will see his character board a rocket for Mars because why.
As for Goldsmith who acted opposite guys like Clint Eastwood and Burt Lancaster decades before his stint with Dos Equis hes moved on from slinging beer. The actor now works with an award. The Most Interesting Man in the World was played by a pretty interesting guy.
Jonathan Goldsmith is an actor with a long resume including several westerns and tv appearances. Getting cast as the Most Interesting Man in the World was his big breakbut it almost didnt happen. Heres the story from an NPR interview he did in 2015.
According to a report by AdWeek despite shifting creative duties of the Dos Equis brand from Havas to Droga5 Heineken USA turned to existing agency partner Red Urban ultimately leaving the Most Interesting Man mascots future with Dos Equis in question. However regardless of the future of the Most Interesting Man in the. Dos Equis accomplished that with their ads.
Like everything in marketing today the commercial unveiling actor Augustin Legrand as the worlds most interesting man is a. The insults began with a breach of contract lawsuit filed in October by Gold Levin Talent which called Goldsmith a relatively unknown actor with little talent and few credits to. Dos Equis silver fox spokesman also known as The Most Interesting Man in The World was reported dead in his extravagant and extremely booby-trapped mansion in Beverly Hills.
Although the autopsy will not be complete until Saturday early reports. Its noteworthy because they took a polar opposite approach than that of every other beer brand. While Budweiser was making ads directed towards young party crazed dudes Dos Equis opted to feature a Hemingway-esque worldly gentlemana figure to aspire to.
After creating Dos Equis Lager Hasse gave the world whats now known as Dos Equis Amber in 1897. Thats two fantastic creations from the most amazing man in the world. Today Dos Equis is still brewed where it always has been in Mexico by CervecerĂa CuauhtĂ©moc Moctezuma SA.
Been using the same process and ingredients when it was created back in the 1890s. Just in case you did not know Im referring to Dos Equis Most Interesting Man in the World campaign. The campaigns popularity tipped in 2009 with sales of Dos Equis doubling from 2006 and 2011 according to AdAgeDos Equis also gained 154 in shipments to the US in 2012 compared to the other top ten imports average of 27 growth.